Target Demographics

natural market junkie is in the business of having a full understanding the demographics we target. It is our responsibility to make sure our client's goals are in line with nmj philosophies and corporate goals.

Primary ecovenience/healthyminibar customers:

Sex:

Male                                             40.53%

Female                                         59.47%

Households headed by whites    89.44%

Marital Status:

Married                                        65.68%

Never Married                             18.06%

Divorced                                      16.41%

Household Size:

1 Person                                     22.86%

2 Persons                                   41.05%

3+ Persons                                 36.12%

Household Income:

$0 - $29,999                                 8.96%

$30,000 - $49,999                      15.09%

$50,000 - $99,999                      40.19%

$100,000+                                  35.76%

Age:

20 - 39 Years                              27.47%

40 - 59 Years                              50.54%

60+ Years                                   21.99%

Business Traveler:                    62.30%

Source: DK Shifflet & Associates Ltd.